Founded in January 2008, Bertelsmann Asia Investments (BAI) is wholly owned by international media, education and services mogul Bertelsmann, managing funds exceeding 1.5 billion USD. BAI sticks with boutique routes, investing in early stage to growth stage market frontrunners, innovators and trend leaders, while having access to Bertelsmann’s vast resources and channels around the globe to facilitate the expansion plans of startups. As an evergreen fund, BAI will also accompany portfolio companies’ growths with a more long-term and strategic vision.
0 to $50M
Education, Media & Entertainment, Healthcare, FinTech, Technology, Business Processing Services (BPO), E-commerce, Mobile, Enterprise Solutions, Artificial Intelligence (AI)
Normal VC financing process. It starts with a pitch by startups to the VC firm. If the VC firm is interested, they will reply and give the startup a question list for commercial due diligence (CDD) purpose. If CDD turns out to be good, financial due diligence (FDD) and legal due diligence (LDD) might take place. After that, the VC firm might send a term sheet to the startups and negotiation process starts from there. When both parties reach a consensus on terms and structure of the deal, share subscription agreement (SSA) and shareholders’ agreement (SHA) would be drafted and finalized. Deal closing includes payment and documentation and report to the appropriate authority.
BAI’s investees will have access to Bertelsmann’s vast resources and channels around the globe to facilitate their expansion plans. Founded in 1835, Bertelsmann is a media, services and education company that operates in about 50 countries around the world. The company has 116,000 employees and generated revenues of €17.0 billion in the 2016 financial year. BAI was founded and led by its female Managing Partner Annabelle Long, a TV anchor and producer turned investor. She was named Fortune China’s 25 Most Powerful Women in Business of 2017 and 2016 ChinaVenture – Financial Times China Top Investor. As an evergreen fund investing all stages, BAI can make follow-on investments to its investees.